Introduction:
As the world progresses, the importance of dental marketing in Bahrain is increasing, too. The dental industry, including independent clinics and practitioners, needs good marketing to attract the right customers. Just like every other business, dental clinics, too, should invest in marketing through a good digital marketing agency in Bahrain. The reason behind it is extremely simple, the more people are aware of the clinic, the likelier it becomes they would choose that particular business for services than any other alternatives. Not only does it allow clinics to attract new clients, but good marketing is also helpful in establishing stronger relationships with these newer clients, who otherwise wouldn’t have any reason to trust that specific clinic. With the help of Dental clinic marketing in Bahrain, clinics can also easily convert these new clients.
What is Dental Advertising?
To put it in simplest terms, Dental Advertising is the advertising of services offered by a Dentist and their clinic. Since no two clinics offer the exact same type of services, advertising, too, needs to be unique for every business in accordance with their services
- Traditional Advertising: Traditional dentistry advertising would be the same as any other industry and would follow traditional mediums. This can include putting out flyers, ads in newspapers, magazines, radio, etc.
1. Suitable for those operating in a small town with a small population
2. Works well for businesses that are already established in an area
- Digital Advertising: Digital Advertising is one of the best tools offered by the Internet and resonates well with the new-age audience. This can include Social Media Ads, Pay-Per-Click Ads, and Emails.
1. Recommended for those starting a new business as it attracts clients
2. Suitable for both large and small-town populations.
Why is there a need for Dental Advertising in Bahrain?
Dental Advertising in Bahrain is much needed in today’s modern world. Dentistry is one of those industries that a person only seeks out when they are in need of a dental service i.e. it is a niche healthcare industry. If there is no advertising, a business in such an industry can get lost in obscurity.
- Brings Awareness: Advertising is the best way to bring awareness to any business and dentistry is no exception. For old and new clinics alike, it is extremely important to spread awareness about their business so that customers can get to know about it.
- Generates more sales: Through advertising, clinics can generate more sales:
1. In an established clinic, there is already a loyal customer base but with advertising, clinics can expand their clientele easily. 2. For new clinics, advertising brings in new customers which over time become their customer base.
Important factors about Dental Advertising:
With that said, here is everything you need to know about dental advertising in Bahrain.
- Strategic Planning: Although marketing and advertising seem like obvious and easy things, it is not actually the case. Both of these require strategic planning if you wish to receive any results from these practices. Why else would you put your time and efforts into a task that yields no results?
- Identify your brand: Every business is unique in its own right and people need to know this uniqueness to pique their interest in the practice. This is extremely helpful in creating a marketing plan for a dental clinic in Bahrain as it allows zero in on the right target audience and creates content accordingly.
- Recognize the target audience: For effective dental clinic promotion in Bahrain, the clinic needs to recognize its target audience and understand them in-depth so that the marketing efforts would be generated in the right direction.
- Find the right medium: For the best dental advertising in Bahrain, it is essential to identify which medium would work best for the business. There are many social media channels and other marketing platforms as well like Google Ads but selecting the right one at the right time is the key. imaPRO provide the best dental marketing solutions in Bahrain to grow your business.
What are the top strategies for Dental Marketing in Bahrain?
In a world full of different techniques, clinics need to choose the best strategies for Dental Marketing in Bahrain to yield the best results.
Although dental clinics along with services and their operations are inherently unique, here are some top marketing strategies every clinic can employ for effective results:
- Optimise Google Business Page (GBP): Google is probably the first place possible patients would stumble upon your business.
1. Create a GBP
2. Optimise it according to your geographical location i.e. local SEO strategy
3. List all the important details like location, business hours, services, etc.
- An Optimized Website: An optimized website makes for an important aspect of dental advertising in Bahrain. In the digital world today, it is practically a business’s storefront and the point where customers will either decide to stay or bounce off. So, for an ideal and optimized website design in Bahrain, you can connect imaPRO.
1. Make it easy to navigate
2. Provide online self-scheduling options
3. Complete details of the services and business hours
- Social Media Presence: More than ever before, people are looking to connect with a business’s values. Social media pages are the best way to do so.
1. Post regularly.
2. Aim to build a community.
3. Join relevant groups and engage.
4. Stay steadfast in replying to messages and comments on posts.
5. Invest in marketing campaigns as well to increase your brand awareness and visibility.
- Long-Term SEO: SEO plays a vital role when it comes to increasing the overall growth of any website or business. People searching for your dental care find your website in top search results and land on your website. No doubt SEO takes time but once you have achieved top rankings then this will be your best and cost effective medium of having leads and conversions.
- Content Marketing: While planning for SEO, add content marketing too in the list as content is the key to make your keywords rank and at the same time it can generate good and relevant traffic to your website.
- Google Ads/PPC: Along with SEO do plan some dental marketing campaigns on Google. There are two major reasons for that:
1. SEO takes time and till then you need some conversions to run your business smoothly as these PPC ads give you quick results/conversions.
2. PPC ads are shown above the organic search results and with the help of data-tracking tools, we can also remarket those audiences who have visited our website.
- Client Reviews: Client reviews is the most critical factor for the dentists clinic as nowadays people search online and read the reviews on the Website, Google Business Listings, Facebook, and other platforms wherever the brand is available. So, having good reviews on such platforms will increase your sales, so always request your client to share their feedback.
- Third Party Website: You can also register yourself on third party websites like Tabiib, Medical.bh, etc. These websites are basically a platform which connects Doctors and Clinics directly with patients to simplify appointments with the help of booking management system. Here the patients can easily find the right doctor and book an appointment according to the available time slots.
Conclusion
Dental clinic marketing in Bahrain is essential in today’s date and no one can deny this fact. Thus, it is important to make a proper digital marketing plan for a dentist website and invest wisely in online marketing strategies to grow the business exponentially.
For any help in the website design, development and digital marketing of a dentist business in Bahrain, Imapro is the best and most reliable agency which will cater all your needs in a go .
Leave a Reply