About Namshi
- Purpose of the Blog
- Technical Website Audit of Namshi
- Traffic And Domain Analysis Of Namshi
Organic Search
- Organic Search: Top Keywords
- Organic Search: Organic Keyword Positioning
- Organic Search: Competitive Positioning Map
Paid Search
- Paid Search: Paid Traffic
- Paid Search: Paid Advertising
Website Issues
- Website Issues: URL Issue
- Website Issues: Redirection Issue
Recommendation
Conclusion
About
Namshi is a unique online shopping store, established in 2011. Namshi provides a unique online retail experience for the Middle East of Bahrain. They offer 1300+ fashion brands. Namshi is two times award-winning company for its products. The brand includes in-house collections, sportswear, bags, shoes, jewelry, bags, etc.
Purpose of the blog
We will audit the digital activities of this online shopping store and further analyze how the website design and E-commerce marketing in Bahrain can add value to this business.
What will you achieve/take away?
You will have a basic understanding how can you launch your Ecommerce website in Bahrain and what technical challenges you will face, how will you market and get ROI.
After reading this blog you will have understanding of:
- How to create a ecommerce website?
- How to launch your ecommerce website in Bahrain?
- What are the technical challenges and how to face them?
- How to market your brand in Bahrain?
- How to create a long term sustainable model using digital marketing as a 360 degree platform?
Technical Website Audit of E-Commerce Store – Namshi
Technology Stack
The website is built on customized PHP framework which is very expensive and time consuming as well. But big ecommerce websites prefer this as they have a lot of heavy customizations and in the case of Namshi, they are spending $45,815 USD/year on their web technologies.
There are many ecommerce platforms available in the market like woo commerce (WordPress), Shopify, Magento, etc, which are ease to use and cost effective. If you are new in the market then WordPress is the best suited for ecommerce website development in Bahrain as you can easily establish your brand and can scale later according to the sales.
Technical Audit
Website page speed performance is very important to rank high and give a better user experience and that’s the reason it is one of the major aspects to be covered while Ecommerce Marketing in Bahrain. So, we checked the page speed with the help of Google Page Speed insights tool and found that the mobile page speed is poor which can be improved by server optimizations and image optimizations.
Spam score of website is somewhat ok but is to be monitored as increasing a little bit from 3% can be dangerous for the website ranking and traffic.
An optimal bounce rate is 26% to 40% for an ecommerce website in Bahrain. Namshi has a total of 117.2K traffic but it has a 62.55% bounce rate which shows that more than 40% of users leave the website after viewing only one page.
Pagination is working fine for the user but those pages are not being indexed by the Google as all those pages are marked “No index” which is not the ideal approach.
Heading tags are missing in many important pages of the website. All of the important pages of your website should have heading tags as they tell Google what your page is about. When you have a good H1 tag and when you match them with Title tags, they can make a great impact on SEO performance.
Alt tags are missing in the images that is not good for the user experience. Alt tag assigns to the images on the web page to describe what the image is all about. It helps the search engine crawlers as well to understand what the image is about hence improving SEO.
Content is not properly optimized for the user. In an ecommerce website, people don’t read content much but still the design, readability and internal linking should be good enough so that if any user is interested they should not leave without reading.
Traffic And Domain Analysis Of E-commerce Website – Namshi
Top Keywords
Below are some of the top organic keywords, where we can see that most of the traffic is coming from brand keywords. So, to gain organic traffic on the website we need to plan and perform proper SEO to rank in Bahrain from non-branded keywords as well.
Organic Keyword Positioning
Organic keyword positioning is mostly concentrated from the 21-50th Position on Google which mean a considerable amount of traffic is lost which can be regained by proper SEO work on this website.
Organic Competitors
Below is the chart of top competitors. Search Engine keyword for arbiccoupon has only 71 keywords that are contributing to the organic traffic of 1.9K to the website.
Competitive Positioning Map
Below is the chart of organic traffic coming via Google. Most e-commerce stores are leading in terms of organic traffic with which citycentrebahrain is on the top level.
Paid Search
Top Paid Keywords
Namshi is running ads on hand picked keywords mostly branded. A comprehensive keyword audit will help the company directly in terms of acquiring new customers.
Company is investing on PPC (Paid Search) but the paid search traffic they obtaining is very low. High traffic through paid campaigns benefits them in terms of acquiring a new customer and retaining old ones too.
Website Issues
There is an issue with the redirection of the website, here the back button is not letting the user to go on the previous page, and it is redirected to the same. These redirection issues are very critical when we are doing Global SEO. Here, Imapro comes into play as we are one of best web development companies in Bahrain and we provide the best website design solutions in Bahrain as well.
Recommendation:
- It is a hyper-competitive market and hence SEO and website need some good work to be at the optimum level of performance.
- For the long-term conversions, a reliable content marketing (integrated with PR and guest posts) is much needed.
- Paid search can be escalated to get better conversions else the shopping store will lose the big time on client acquisition.
- Shopping ads are very important for such businesses as it will give the best ROI.
- Content marketing via website blog is required i.e. a blog section should be added.
- For product and service messages, communication strategies and offers should be very clear and focused on the website display for better user engagement. [Process needs to be implemented following the brand guidelines and value statement].
- All minor and major errors of the website should be resolved from the mobile app too and if anyone is looking for the mobile app development solution in Bahrain, then imaPRO is just a call away.
Conclusion
Structured digital marketing plan for Bahrain region and all the other locations is very much needed for this Brand. Along with International SEO and Marketing, Namshi should focus on the local SEO and Marketing as well. Along with this, the website needs some minor modifications according to the target locations to get new customers and retain the old ones as user experience is the key for conversions. So, the best option for Namshi is too chose a digital marketing agency in Bahrain which can cater all the ecommerce website needs and at the same time gives a huge number of sales.
So, what we have learnt from this audit is:
- Choose the ecommerce website platform wisely, according to your current website need and scale according to the results, don’t spend heavily at the start.
- Test your website functionalities and design on all devices before going live.
- Technical issues are to be checked and fixed accordingly.
- Testing should not stop until we are sure that everything is working fine.
- Make a proper long term strategy to market your ecommerce website in Bahrain.
- Use digital marketing campaigns to market your brand in Bahrain. Make use of different campaigns like search ads, shopping ads, remarketing ads, etc, to capture more and more audience to our website.
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