Category: Social Media

I was reading a post from Jon Loomer today “14 steps to success on FB” in which he finked about a report which Forrester Research has published this October “Why Facebook is Failing Marketers” Its a paid report manifesting that Facebook advertising and marketing is ineffective. Later today when I was browsing through my FB timeline I saw one…

I am often in a situation where I just receive an email of a client like bob@example.com and I have to either send an email to CRM dept to get full details of the client (To search and add him to LinkedIn), or I could add the client by a small effective technique I worked out myself…

I did a comprehensive study on Google updating and changing serps on a continual basis and I want to know why this all is happening? I.e. why is Google investing so much time and efforts in so called Pandas / Penguins etc … cute animals but very viciously exploited by Google. At least in Internet world if…

I personally never admired the default font of Gmail i.e. basic font used by gmail when am drafting an email to somebody. By default it uses ‘Sans Serif’ but if you want to change the same to any other font and, style other properties, their is a one time solution for regular use. This is how we will do…

Parents are getting techno and as they are joining FB and adding you as friend … Wallah your bikini pics are now live to them, you went to stripe poker party oo lah lah and your mom catches you doing something fishy. These are the problems today’s generation is facing and pointing “FACEBOOK is the…

Myntra.com has gone all app on 15th of May, so now what are the pros and cons of the same, will they loose upon customers? Will desktop buyers go mobile and shop from them? Or will they change the website altogether? Moreover, what will happen to their organic i.e. search engine results??? Demystifying the Organic…

Strategy starts with a motive i.e an objective which has to be the final outcome of the strategy. So a Content strategy plan cannot be created in isolation i.e. whenever we are creating a content strategy, we have to reverse engineer our goal. I.e. Everything starts with the cognizance of where we want to reach.…

This post is interesting as this year is witnessing something which wasn’t experienced so profoundly before : A Battle is bobbing up in Indian Political Scenario. Fight between Prime Ministerial candidates has gone barbaric even on Social Media. Vivid election campaigning in an organized manner is executed in all known modes of Marketing. Objective is to leave…

Real Estate Industry stands mostly upon “Direct Response Marketing” i.e. Lead generation, this report is constituted taking a case study The First Group – needs a digital transformation strategy which can enhance sustainable revenue for the entire group internationally i.e. Prospecting & Client Connection – [Hybrid Marketing Plan] This document/blog will primarily focus on audit and…

Emaar, a group this big, if wants to escalate its Digital marketing crusades then it’s all about connecting the RIGHT dots… at the right time.Dots… All of the above are gears & cogs which have to work together to attain the desired objective of the company, which for any company is “Revenue” so the macro…