Introduction
A perfect ecommerce marketing strategy in Bahrain can take your business from zero to touching the sky. In today’s world, an Ecommerce Marketing Strategy is not a luxury but a necessity. As the world becomes more and more digital, and as businesses come online, such a strategy through a digital marketing agency for E-commerce can help grow any business exponentially. In Bahrain itself, the revenue of the market for the same is expected to reach 1434 million US dollars in 2022! The number of people using the Internet is increasing daily, and it has become the best place to spread awareness about a business, expand their customer base, and ultimately, increase their revenue.
With the help of well-tailored Ecommerce advertising in Bahrain or anywhere else in the world i.e. through a good marketing strategy, businesses can tap into the unlimited pool of potential customer leads easily. Through it, a business can not only reach their ideal clients but also manifest the perfect customers for their business, which would effectively lead to a growth in their income and that’s why the need of the best digital marketing agency in Bahrain is growing day by day.
Now, there are multiple marketing strategies available to every business, and it can be quite confusing which one to follow to achieve maximum results. The need for the right E-commerce digital marketing in Bahrain is high and can only be achieved through a good E-commerce marketing agency in Bahrain. Here are some important steps every decent marketing agency will take to provide you with the best possible strategy:
Creating a Perfect Strategy for E-commerce Digital Marketing in Bahrain
The most important factor to creating a successful strategy and that every E-commerce marketing consultant in Bahrain should incorporate is focusing on devising a plan rather than just focusing on singular techniques.
This plan would become the recipe for success over time and in that plan the most important part is to choose the right platform to market your business. Like in Valour Apparel (our client project) we have picked Social Media channels like Instagram, Facebook, Snapchat, and TikTok for creating brand awareness and getting conversions; and Google Ads for creating shopping ads and getting conversions with the help of which we have received great results too..
Apart from choosing the right medium here are the other important steps every e-commerce digital marketing agency in Bahrain uses to create an impactful marketing campaign:
1 ) Define the goals – The very first step in creating any successful plan is outlining your goals. After all, what would you work towards if you’re unclear about the goals? Every strategic organization like an E-commerce agency in Bahrain itself should have defined goals for at least a year when it comes to their marketing because that is where the focus of the strategy would be. Some examples for the same would be:
- Create repeating customers
- Increase the loyal customers
- Boost the number of visits to the website
- Increase revenue on a particular product, etc.
2 ) Identifying the Target Market- There is a reason why yachts are only marketed to millionaires or trending jewelry is advertised to teenagers. It is because these are the ideal customers of the company and also most likely to make a purchase. It is important to identify the target audience for your business and then use E-commerce marketing services in Bahrain to create a marketing strategy targeting them. Ask this simple question to identify your ideal customer – ‘Who does your business sell to?’. These are some details that can help you in doing so:
- Age
- Gender
- Geographical Location
- Interests Buying behavior
These details can create the profile of the average ideal customer for your business, and then the strategy can be designed that specifically targets them.
3 ) USP – USP or Unique Selling Proposition is what makes you stand out among the crowd. To find your business’s USP, you must ask this question ‘Why would a customer buy from my business when there are hundreds of businesses selling the same product/service?’. Your business’s USP is what would draw the crowd in. Once you’ve defined this USP, find the best e-commerce marketing solutions in Bahrain like IamPro, and let them create a marketing strategy centering around these USPs.
4 ) Mission – While the mission of your business can simply be earning revenue for you, it should be different for your customer. The reason people keep buying from a certain company time after time is due to the values they associate with it. To find your company’s mission statement simply identify all the values you want your customers to associate with your business. Then a digital marketing agency for e-commerce can incorporate those values into the marketing strategy. This will allow for one-time customers to become repeating ones as the brand value and their values will feel extremely aligned. It is not magic that sustainable and slow-fashion businesses do so well among the vegan community, it is a marketing technique that works amazingly.
5 ) KPI – KPIs or Key Performance Indicators are the metrics you will use to measure the impact of the marketing strategy and its goal. For example, if the goal is to build awareness, the growth of the number of followers on social media pages would be one of the KPIs. You can define your KPIs and so can your eCommerce agency in Bahrain, depending on the business’s needs as well as the marketing strategy and goal. Some important KPIs to consider are:
- Customer Lifetime Value
- Brand Impressions
- Time taken to purchase
- Web Traffic, etc.
Ecommerce Client Case Study – Valour Apparel
Valour Apparel – A Bahraini Sportswear Brand
It was established in 2015 whose main aim is to offer quality and fashionable sports outfits to the athletes at the best prices. Valour Apparel offers top-quality sportswear for men and women in Bahrain. They launched their website in December 2021 and started selling their products online.
Challenge
The target was to get some initial orders per day which was very challenging as the website was new.
Solution
As we know that nothing is impossible in Digital Marketing, so we made an ecommerce marketing plan and started performing basic website checks and improved the overall user experience. We performed technical SEO audits and solved all major and minor issues which increased the visibility of the Brand.
At the same time we planned and structured our ecommerce marketing strategy for Bahrain audience and then we performed paid advertisements on Google and Social Media. We started dynamic catalogue campaigns on Instagram and Shopping Campaign on Google in Bahrain.
We regularly tracked all the metrics and did the changes as required to improve the performance of the campaigns. These metrics include bounce rate, timings, landing page speed and other optimizations, auction insights, devices, ad strength, overall quality score, search queries, etc.
Solution
After performing all these activities we have received 300 to 500% output in the first 3 months and came close to 1% conversion rate along with good order value. Moreover, the good thing was that the users were ordering more than 2-3 items in a single order and avg cart value was good.
CTR – Above 3%
ROI – Overall ROI was 300% the investment.
Conclusion
These are only some basic steps one can take to create a marketing strategy but an e-commerce digital marketing agency in Bahrain would be able to provide you with the most effective strategy. There is no single marketing strategy that works for every business since every business is unique in its own right and so are their customers. This is important because the marketing strategy, too, needs to be unique to cater to the business as well as reach those unique customers. Thus, it is best to trust professionals for the job who understand the ins and outs of creating a marketing strategy. For this reason, it is advised to reach out to a good agency like imaPRO and use their e-commerce marketing services in Bahrain.
Leave a Reply